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Anta Keelpastilles
Brand Identity

The Brand & Concept

Anta (formerly known as Anta Flu) is a well-known Dutch candy on the Dutch and Belgium market.

 I was able to work on this playful brand at WeConnect. 

While designing post for their always-on campaign and organic contend

I designed a new visual direction which really resonated with the client. 

We extended this visual direction to different placement such as ads on Videoland,
Youtube and RTL4. But also abri's and DooH (smartscreens in store).

For these creations I did the art direction, execution and animations.

Visual Style

I think this visual style is perfect for Anta, it's vibrant and fresh and appeals to

a younger crowd, which is their main KPI, increasing brand awareness among

Gen-Z and Millenials. 

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info@locomotiondesign.nl

0031 (0)6-48785077

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